David Mantilla

I wanted to thank everyone for completing the brand survey results. For our Brand Strategy class project, our team researched Tumi. Our online survey results, which admittedly by its nature is not a very scientific study, yielded some interesting results. Interviews and survey results provided insight into a potential opportunities for Tumi. As a result, we proposed expanding its women’s line. Below I include two random charts only because they look kind of cool.