Thought this was a great quote describing “bootstrapping” (quite literally too) at Zappos…
Nick talked about the progress that the website had made over the past few weeks. They were already getting $2,000 worth of orders a week, and the numbers were growing. They weren’t making any money, because anytime an order was placed, Nick would run to the local shoe store, buy the item, and then ship it out to the customer. Nick wanted to put up the website just to prove that people would actually be willing to buy shoes online
via How Zappos was Born: Place Bets on Passionate People – The Conversation – Harvard Business Review.
David Mantilla 