Addressing Return-trip Trucking Logistics in China
Xin Tian You (XTY) was founded by industry veterans with the vision to transform the Chinese transportation industry. China has 26M truckers, approximately 12M trucks (85% individually owned/operated), and hundreds of thousands of information brokers. Shipping and truck information market is highly fragmented, inefficient, and lacks transparency; return-trip logistics is problematic and costly. XTY created a mobile app that puts shipment info at truckers’ fingertips, helping them reduce costs and wait time for finding return-trip cargo. I traveled to Beijing to meet truckers and brokers first-hand, and working alongside my Chinese colleagues, redesigned their e-commerce website, developed and localized marketing collateral, and identified strategic risks and mitigations. I am currently helping XTY refine its marketing and business strategy.