This is insane… wow, very cool. I wonder how long it really takes to generate a game from scratch…

What is GameSalad?

GameSalad is the world’s most advanced game creation tool for non-programmers. With GameSalad, game makers of all levels can bring their ideas to life without programming a single line of code. Build games visually using a drag-and-drop interface along with a robust behavior system. Publish your games quickly and easy to the iPhone, iPod Touch, Mac Desktop, and the Web.

GameSalad – Game Creation for the Rest of Us ™ – GameSalad.com.