Marketing
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My favorite quote in this interview: Hal Varian, Google’s Chief Economist, recently said, “The sexy job in the next ten years will be statisticians… The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it” Unfortunately for those of us working on…
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Was doing some research and found this amazing online resource for finding statistical and demographic info on college students in the US. You can dynamically build charts and tables using a Pivottable-like web interface. Very cool stuff indeed. Hope to see this functionality in other web sites. Check it out at QuickStats .
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This is a great resource everyone should know about: The Stanford Technology Ventures Program (STVP) Entrepreneurship Corner is a free online archive of entrepreneurship resources for teaching and learning. The mission of the project is to support and encourage faculty around the world who teach entrepreneurship to future scientists and engineers, as well as those…
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Found an interesting post on Infosys website: It is possible to create a unique shopping experience for grocery shoppers in the brick & mortar world. I believe this will create a unique differentiation in the minds of shoppers who are looking for a better shopping experience in the grocery stores. This will create loyalty resulting…
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Interesting article on Google’s CPG blog about how mothers increasingly rely on search, suggesting how CPG companies should rethink their ad search campaign spend to take advantage of this trend. Key takeaways from a recent study include: Mothers conduct nearly twice as many searches as non-mothers: the study showed that before becoming a Mother, participants…
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Alice provides you a better way to manage all of your household essentials online. You tell Alice what you buy—choosing from great deals on 1000’s of products—and Alice goes to work. We organize all of your products, find coupons and deals for you, remind you when you might be running low, and help you order…
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To Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its “Pepsi Refresh” initiative. Pepsi plans to give away $20 million in…
David Mantilla 